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I’m Dennis, I’ve been working in e-commerce since 2009 and recently sold two Shopify apps. AMA πŸ‘‡

I’m the co-founder of http://Vigilance.io - A shopify app for protecting DTC brands against coupon code leaks online, previously I was the co-founder of LiveRecover which we built and sold, and I also sold orderBump. Ask me anything about DTC (direct to consumer), paid acquisition, Shopify apps or selling a business. I’ll be answering all questions on Wednesday the 13th of September πŸ”₯ Check more details here: https://twitter.com/dennishegstad

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Reviewed 35 niche sites and found 6 mistakes with huge majority. Guess what?

1. Paragraphs are too long/walls of text πŸ“š Many of the sites didn't seem to practice actually splitting up their paragraphs, many writing in a news style with paragraphs of 4-10 sentences! This is a problem because then the mobile reading experience SUCKS! Try reading your own site on your mobile. Does it feel difficult to scan read and keep your eye fixed where you're trying to read? With huge paragraphs, most likely yes. Instead, write 1-2 sentence paragraphs! Use bold to highlight big points while you're at it!. Not only does this make the article much easier to read, but it also puts your site in a better optimization for ADS (that most people want to get revenue from). More spaces between words equal more space for advertisement placement. Better UX, better revenue. 2. Font sizes are too small! πŸ™ Plenty of sites had small font sizes. It seems that they perhaps just use one font size across all versions. You should be looking to use at least 18px font size, 21px max. This helps mobile readability, which keeps users on page longer. 3. Confusing or messy category hierarchy! πŸ€·β€β™‚οΈ Some sites had terribly confusing categories. Or they used multiple categories per post. Or just too many overall! In order to give users, and Google, a simple and understandable hierarchy you should try to prioritize grouping your content into just a handful of selective categories. It doesn't matter if a post is relevant to multiple categories, pick the top-most relevant. Don't have too many categories. Instead, help users and G understand what your site is about along 5-8 main categories. 4. Tags being used like tic-tacs! πŸ”– Several sites just used tags like they were dollar bills. Easy to spend. Use tags to group together relevant content, but again only a few per post (max), to make tags a genuinely useful UX add-on. Otherwise, don't use at all and deindex! 5. Too few images πŸŒ… A few sites only fit the bare minimum of adding a featured image per post. There's a much better opportunity if you take the time to add several images per post. Like under each H2 if you can. In a perfect world, photos you take yourself. Use alt tags! 6. Not optimizing mobile experience πŸ“± Again on the mobile issue, you NEED to view your own site on mobile and answer a few UX questions yourself: - Is there actually page content above the fold or do I have to scroll? - Is the header so FAT it takes up half the fold? I realized that many of the sites were making these same (simple) mistakes and missing out on the best their site could offer users. Make users happy = make Google happy. So it seemed only right to share this with everyone. Optimize all of these and you'll see improvement! πŸ‘Š That's a wrap! If you enjoyed this thread: https://twitter.com/NicheCampus/status/1536440600492384257