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A better way to send product emails

Finally, an email API with a powerful template builder. Designed for collaborative software teams.

Get started for free

No credit card required.

LOVED by MODERN product teams

Preview of an email sent by Waypoint – 1

Preview of an email sent by Waypoint – 2

Preview of an email sent by Waypoint – 3

Preview of an email sent by Waypoint – 4

Build and send beautiful transactional emails, faster than ever.

View template gallery

Preview of an email sent by Waypoint – 5

Preview of an email sent by Waypoint – 6

Preview of an email sent by Waypoint – 7

Preview of an email sent by Waypoint – 8

Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

No-code tools for email

A collaborative email platform

A powerful template builder

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Visually design emails with no-code building blocks.

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Personalize emails with variables, conditionals, and loops that's tightly integrated with our email API.

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Design knowing that all of your emails will look great across clients and devices.

End-to-end observability

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Monitor deliverability metrics and stop worrying whether your emails are getting delivered.

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Get the full story of logs on every email.

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See the a timeline of emails for each of your contacts.

Custom domains

Send emails from your own domain name with verified DNS records.

Template layouts

Keep your branding consistent with reusable headers and footers.

Batch + unsubscribe links

Send batch API requests and append unsubscribe links with a managed suppression list.

Sandbox API requests

Built-in sandbox API endpoints to test and log without email delivery.

World-class deliverability

Emails are delivered through rock-solid and highly scalable AWS infrastructure.

Real human support

Talk directly to our designers and engineers when you need support. We're always happy to help.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification success from below 50% to nearly 100%."

Dallin Dyer
CTO at Dree

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software in 2023 is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering.

With Waypoint, teams can finally divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability.

Everyone can now focus on what they do best.

Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.

– Jordan & Carlos

Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.

– Jordan & Carlos

DEVELOPER FRIENDLY EMAIL API

Start sending in minutes

Example of an API request to send an email through a dynamic email template.

Using dynamic templates, developers can simply focus on sending data to popu

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'